Brand & Marketing Strategist · Tampa, FL

Brand-minded marketing strategist with experience across digital marketing, business development, social media, and advertising sales.

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  • 5,000+Engaged
  • 20+Marketing campaigns delivered
  • 96K+Impressions generated
Portrait of Kaitlyn Duvalois

Marketing experience across

  • Financial Services
  • Healthcare
  • Broadcast & Digital Media
  • Nonprofit
  • Retail & Luxury
Kaitlyn Duvalois at work

About

Client-facing marketing, built on strategy and follow-through.

I’m a marketing professional with a B.S. in Public Relations and an MBA, and I’ve spent my career as the person clients and members actually rely on — the daily point of contact who keeps the brand consistent, the campaigns on schedule, and the creative and sales teams pulling in the same direction.

My sweet spot is compliance-sensitive, multi-channel work: credit-union member marketing, healthcare and recruitment campaigns, and brand refreshes where the message has to be on-voice everywhere it appears. I plan it, I write it, I ship it — and then I read the analytics and sharpen the next round.

  • Based in Tampa Bay, FL
  • Education MBA, Longwood · B.S. PR, VCU
  • Focus Brand · Campaigns · Content · Analytics
  • Availability Open to marketing roles
Download résumé (PDF)

Measured results

Campaigns that earn their numbers

368K

display impressions for a single healthcare recruitment campaign

98.58%

OTT video completion rate (Augusta Health, Premion)

23.81%

email open rate on a 28,000-send recruitment campaign

5,000+

credit-union members reached for acquisition & retention

Case studies

Selected campaigns, in full

Situation, action, result — the way a hiring manager wants to read it.

Recruiting corrections officers when nobody’s applying

Albemarle-Charlottesville Regional Jail · via Gray Digital Media (NBC-29)

Situation

A regional jail needed to hire 25 corrections officers in a tight labor market and came to NBC-29 for help filling the pipeline.

Action

I built the digital recruitment strategy end to end: audience targeting, geofenced display and video ads, a 28,000-send targeted email keyed to geolocation, education, and criminal-justice interest, and a dedicated landing page engineered for form-fills and click-to-calls — followed by a 10-day retargeting wave.

Result

  • 96,000+ targeted display & video impressions via geofencing and interest targeting
  • 63,000 core-site impressions; +23,000 from retargeting
  • 6,800 email opens at a 23.81% open rate
  • 19 calls & 10 form-fills; sustained results across months 2–3 let ACRJ hire qualified candidates

Member growth for a compliance-first financial brand

Credit Union of Richmond · Marketing & Development Specialist

Situation

The credit union needed to grow membership and deepen retention while keeping every message compliant and on-brand across channels.

Action

I ran member marketing day to day — owning content, CRM data in HubSpot, and multi-channel collateral across digital, email, and social — and partnered with the ASK Childhood Cancer Foundation on a co-branded give-back campaign.

Result

  • Reached 5,000+ members across acquisition and retention campaigns
  • Maintained one consistent, compliant brand voice across every channel
  • Used performance analytics to refine messaging and lift member engagement

Reaching healthcare candidates across Display, Video, and OTT

Augusta Health · Richmond–Petersburg DMA · via Gray Digital Media

Situation

Augusta Health needed qualified nurses to turn out for a recruitment event in the Richmond–Petersburg DMA — a narrow audience in a competitive hiring market.

Action

Ran a coordinated media mix across Display, Video, and OTT (Premion), focused on adults 18+ within healthcare-occupation and active job-seeker segments across the DMA.

  • Display
  • Video
  • OTT

Result

461,617 total impressions (Display + Video)

Display
0.10% CTR
Video
0.06% CTR · 76.93% completion rate
OTT (Premion)
14,876 reach · 4.07 average frequency · 98.58% VCR

Two-month recruitment push across Display, Email, Video, YouTube, and GeoFencing

Albemarle County Service Authority · Charlottesville DMA

Situation

Albemarle County Service Authority needed a multi-channel recruitment campaign to fill open positions across the Charlottesville DMA.

Action

Ran Display, Email, Video, YouTube, and GeoFencing across two flight months.

  • Display
  • Email
  • Video
  • YouTube
  • GeoFencing

Result

  • 472,000+ total impressions
  • 2,200+ clicks
  • Email open rate above 20%
  • 3 positions hired

Year-round mobile presence via the NBC29 weather app

Ford Motor Company · Charlottesville DMA · via GTB

Situation

Ford needed consistent local visibility for rotating seasonal promotions throughout the year in the Charlottesville DMA.

Action

Ran Mobile Display and a Weather App Opener placement on the NBC29 weather app, coordinating creative rotation with Ford’s agency-of-record, GTB, across a full year of promotions.

  • Mobile Display
  • Weather App Opener

Result

  • ~175,000 impressions via the NBC29 weather app
  • Full-year rotating promotional creative
  • Ongoing coordination with Ford’s agency, GTB

Portfolio

Design & campaign work

A selection of real brand, print, social, digital, and video pieces. Click any tile to view it larger.

Experience

Career timeline

  1. Jul 2024 – Present

    Sales & Visual Merchandising Specialist

    Reines & Rogers Jewelers

    • Design and maintain on-brand displays across seasonal collections and featured pieces.
    • Support custom-design consultations with product knowledge and client-centered service.
    • Build customer loyalty through attentive service, product education, and follow-up.

  2. Jan 2023 – Mar 2024

    Marketing & Development Specialist

    Credit Union of Richmond

    • Executed member campaigns reaching 5,000+ members across digital, email, and social for acquisition and retention.
    • Maintained a consistent, compliant brand presence across channels.
    • Analyzed campaign performance to refine messaging and lift engagement.
    • Partnered with the ASK Childhood Cancer Foundation on a co-branded give-back campaign.

  3. Sep 2022 – Present

    Freelance Marketing & Brand Design

    Self-Employed

    • Led a logo redesign and brand refresh, aligning visuals to the client’s business goals.
    • Built and launched a mobile-optimized WordPress site with page copy and content.
    • Produced event collateral — signage, flyers, social — lifting visibility and turnout for a nonprofit fundraiser.

  4. Sep 2021 – Sep 2022

    Digital Sales Manager — Client Accounts

    Gray Digital Media (NBC-29 WVIR)

    • Served as the daily point of contact for clients across healthcare, automotive, hospitality, and consumer brands.
    • Built and presented proposals across 20+ client campaigns with sales and creative teams.
    • Managed paid digital and broadcast campaigns for accurate execution and on-time delivery.

Capabilities

What I bring to a team

Strategy & Brand

  • Brand Strategy
  • Strategic Marketing Planning
  • Campaign Coordination
  • Compliance-Aware Messaging
  • Account Management

Content & Channels

  • Content & Copywriting
  • Email Marketing
  • Social & Content
  • Collateral & Print
  • Client Presentations & Pitch Decks

Analytics & Tools

  • Google Analytics
  • HubSpot (CRM)
  • WordPress
  • Adobe Creative Cloud
  • SEO Tools
  • Google Workspace
  • Performance Reporting

Contact

Let’s talk about your next campaign.

I’m open to marketing and brand roles and freelance projects. The fastest way to reach me is email — or send a note with the form and it’ll open a pre-filled message.